Upcycling: Merchandising made with excess
This is not your average merch.
Pique was founded on clear sustainability values. Knowing how much fashion contributes to waste, we naturally struggled with the concept of creating branded clothing.
The way forward was to take the same approach as our piquette production: upcycling. Just like our beverages, all Pique-branded clothing is repurposed – and one of a kind. We change our piquettes with the seasons, so our next round of merch will be different again.
Chic. Unique. Pique is a refreshing change for the better, now for your wardrobe as well as your wine glass.
Merci beaucoup and thanks for reading.
Manon
From grapes to garments, PIQUE is all about second chances. This top, like our drink, was sustainably reborn.
For that reason, some slight wear and tear can be expected, and if this is the case, they are shown in the photo.
Not one piece is the same. If you like it, get it. Show the world, you can wear and drink your values.